6 Ways to Get Your Employees to Blog for You

Posted on January 11, 2013 by Bethanny Parker

“Content is king,” they say. No doubt you’ve heard it so much that it has become cliché. However, that doesn’t make it any less true. If you want search engine traffic, you need content. SEO-optimized content is best, but even content written without keyword phrases and meta tags in mind can bring in visitors, and who knows more about your products and services than your own employees?

Publish ButtonUnfortunately, getting employees to contribute posts for your company blog can be difficult. Chances are, they already have plenty of work to do. In addition, any mention of writing brings back flashbacks of tortuous essay writing in high school or college English classes. However, it is possible to overcome these objections. Here are a few ideas to get your employees to blog for you. Continue reading →

Posted in Blogging | Leave a comment

Link Building Following the Penguin Update

Posted on May 5, 2012 by Bethanny Parker

Toy PenguinThere is always a lot of guessing going on after a big Google update, and of course, the current situation is no different. I like to watch out for posts such as this Penguin analysis post, that are more scientific in nature rather than hypothetical.

If you take a look at the post linked to above, you’ll see that they analyzed two specific ranking factors to see what impact they might have on ranking and found that sites that use their exact keywords as anchor text for backlinks and get links from unrelated sites are definitely at a higher risk of being penalized by Penguin. Continue reading →

Posted in Link Building | 1 Comment

How to Write an Article for SEO

Posted on March 23, 2012 by Bethanny Parker

Most small businesses have a limited budget for advertising, and that includes website design and search engine optimization. If you can’t afford to hire a professional, your only option is to learn to do it yourself. That’s why so many business owners are the CEO, accountant, service provider, cashier, and delivery driver all rolled into one. If you decide to do your own search engine optimization, you’ll need to learn how to write an article for SEO. That’s what this article is all about.

Pick the Right Keyword Phrase First

Did I pick a good keyword phrase for this article? Maybe, maybe not. It should be really easy to rank for, but there aren’t many people searching for it—less than 10 per month. While I don’t recommend that you go out of your way to pick keywords with no traffic, one of my best keywords ever had almost no traffic, so I don’t completely discount these keywords. It turns out that you’ll often get traffic from similar keywords too, so it all works out. Continue reading →

Posted in SEO Writing | Tagged , , , | 3 Comments

Is SEO Writing Enough?

Posted on February 17, 2012 by Bethanny Parker

So, you’ve hired an SEO writer to produce quality content that targets the keywords you want to rank for. But is SEO writing enough by itself? Nope. It’s just part of your total SEO strategy, albeit a very important part. Good SEO consists of three components: great SEO copy, good on-site optimization, and a solid off-site SEO strategy.

Great SEO Copy

SEO writing is all about writing great copy that is targeted to rank for specific keyword phrases. Good SEO copy uses the keyword phrase in such a way that search engines will deem it relevant and hopefully rank it highly without too much additional work. It also appeals to the people who read it and is crafted in such a way that readers do not notice it targets a keyword phrase. Continue reading →

Posted in SEO Writing | Tagged , , , , , | Leave a comment

SEO Writing Services

Posted on January 29, 2012 by Bethanny Parker

SEO writing services range from basic article writing for websites, blogs, and article directories to copywriting, newsletter and e-book writing, and even press releases. Although you may not think of some of these services as SEO writing, they can be part of a comprehensive SEO strategy.

Here are some of the SEO writing services I offer:

Blogging Service

What is the difference between an article and a blog post? In some cases, nothing. However, most blog posts are shorter and more informal than regular articles. My blog posting service provides shorter articles that don’t require a lot of research. This is a good option if you want good content but can’t afford more in-depth articles. Continue reading →

Posted in SEO Writing | Tagged , , , , , , , , , , , , , | 1 Comment

Top 10 SEO Writing Tips

Posted on January 28, 2012 by Bethanny Parker

If you’re writing your own SEO articles, it might seem confusing at first, but it’s really not that difficult. If you can write for your customers or readers, you can write for SEO. It helps to have a cheat sheet to look over when you are getting started, so here is a list of 10 top SEO writing tips to keep in mind while you’re writing.

Top 10 SEO Writing Tips

  1. Use the keyword in the title. The title is probably the most important factor in on-page SEO, so be sure to get it right. The title must include the keyword you are targeting, yet still be appealing to real people. Try to make the title enticing so people will click on it.

    2. Continue reading →

Posted in SEO Writing | Tagged , , , , , , , | Leave a comment

What Is SEO Writing?

Posted on January 28, 2012 by Bethanny Parker

Have you read somewhere that you need SEO writing for your website, but you’re not quite sure what it is? That’s OK, we’re going to cover that. By the time you’re done reading here, you’ll have a basic understanding of what SEO writing is.

What Is SEO Writing?

KeyboardSEO writing is writing that targets keywords. But if you don’t know what keywords are, that definition isn’t likely to help you much. So let’s start with that. Continue reading →

Posted in SEO Writing | Tagged , , , | Leave a comment