“Content is king,” they say. No doubt you’ve heard it so much that it has become cliché. However, that doesn’t make it any less true. If you want search engine traffic, you need content. SEO-optimized content is best, but even content written without keyword phrases and meta tags in mind can bring in visitors, and who knows more about your products and services than your own employees?
Unfortunately, getting employees to contribute posts for your company blog can be difficult. Chances are, they already have plenty of work to do. In addition, any mention of writing brings back flashbacks of tortuous essay writing in high school or college English classes. However, it is possible to overcome these objections. Here are a few ideas to get your employees to blog for you. Continue reading


