“Content is king,” they say. No doubt you’ve heard it so much that it has become cliché. However, that doesn’t make it any less true. If you want search engine traffic, you need content. SEO-optimized content is best, but even content written without keyword phrases and meta tags in mind can bring in visitors, and who knows more about your products and services than your own employees?
Unfortunately, getting employees to contribute posts for your company blog can be difficult. Chances are, they already have plenty of work to do. In addition, any mention of writing brings back flashbacks of tortuous essay writing in high school or college English classes. However, it is possible to overcome these objections. Here are a few ideas to get your employees to blog for you. Continue reading
There is always a lot of guessing going on after a big Google update, and of course, the current situation is no different. I like to watch out for posts such as this Penguin analysis post, that are more scientific in nature rather than hypothetical.
If you take a look at the post linked to above, you’ll see that they analyzed two specific ranking factors to see what impact they might have on ranking and found that sites that use their exact keywords as anchor text for backlinks and get links from unrelated sites are definitely at a higher risk of being penalized by Penguin. Continue reading
Most small businesses have a limited budget for advertising, and that includes website design and search engine optimization. If you can’t afford to hire a professional, your only option is to learn to do it yourself. That’s why so many business owners are the CEO, accountant, service provider, cashier, and delivery driver all rolled into one. If you decide to do your own search engine optimization, you’ll need to learn how to write an article for SEO. That’s what this article is all about.
Pick the Right Keyword Phrase First
Did I pick a good keyword phrase for this article? Maybe, maybe not. It should be really easy to rank for, but there aren’t many people searching for it—less than 10 per month. While I don’t recommend that you go out of your way to pick keywords with no traffic, one of my best keywords ever had almost no traffic, so I don’t completely discount these keywords. It turns out that you’ll often get traffic from similar keywords too, so it all works out. Continue reading
So, you’ve hired an SEO writer to produce quality content that targets the keywords you want to rank for. But is SEO writing enough by itself? Nope. It’s just part of your total SEO strategy, albeit a very important part. Good SEO consists of three components: great SEO copy, good on-site optimization, and a solid off-site SEO strategy.
Great SEO Copy
SEO writing is all about writing great copy that is targeted to rank for specific keyword phrases. Good SEO copy uses the keyword phrase in such a way that search engines will deem it relevant and hopefully rank it highly without too much additional work. It also appeals to the people who read it and is crafted in such a way that readers do not notice it targets a keyword phrase. Continue reading
If you’re writing your own SEO articles, it might seem confusing at first, but it’s really not that difficult. If you can write for your customers or readers, you can write for SEO. It helps to have a cheat sheet to look over when you are getting started, so here is a list of 10 top SEO writing tips to keep in mind while you’re writing.
Top 10 SEO Writing Tips
- Use the keyword in the title. The title is probably the most important factor in on-page SEO, so be sure to get it right. The title must include the keyword you are targeting, yet still be appealing to real people. Try to make the title enticing so people will click on it.
Have you read somewhere that you need SEO writing for your website, but you’re not quite sure what it is? That’s OK, we’re going to cover that. By the time you’re done reading here, you’ll have a basic understanding of what SEO writing is.
What Is SEO Writing?
SEO writing is writing that targets keywords. But if you don’t know what keywords are, that definition isn’t likely to help you much. So let’s start with that. Continue reading